Do you want to promote your newly launched brand through an open house? That’s an excellent idea! But there are a few things you need to keep in mind before you jump on the bandwagon.
Doing an open house is the best way to penetrate your newly launched brand or product into the market. For those who don’t know, an open house is when you want people to visit your recently opened store and test your products. If you’ve ever seen an Apple store, you’d know. But promoting your open house can be time-consuming. After all, it’ll take a lot of convincing for people to take the time to visit your new store. Here are a few strategies to make your upcoming open house successful.
Flyers are the real deal
The best way to disseminate information without direction is to distribute flyers and posters. The best part is you don’t need to hire a graphic designer to craft an eye-catching poster. Just use an online graphic design tool like PosterMyWall, select a pre-built real estate flyer template, and customize it the way you want.
Next, print out these flyers and post them in high-traffic areas near your brick-and-mortar store. You can also post them digitally on social media or even use them in your email marketing campaigns. Flyers are vital because they instantly catch a person’s attention. Since people are visual, they’d likely read a brochure rather than a memo with lots of paragraphs.
Promote the open house on your website blog
If you have an up-and-running website blog, there’s no better way to get the word out among your readers about the open house. The website blog is where you post content that adds value to your readers. However, getting consistent traffic on your blog takes time, effort, and persistence.
Write a short article about the upcoming open house to get people interested in attending. You could further increase the article’s outreach by promoting it on your social media channels — but more on that later. Make sure the article has a lot of visuals – again, people like to see images of what your new store looks like – and don’t forget to mention the products on display.
Email marketing can do wonders
Most marketers wrongly assume that email marketing has become obsolete, but they couldn’t be more wrong. Your existing subscriber list probably includes most existing customers. But you need to expand it to include potential customers too. A website blog is an excellent way to get new subscribers.
Once you have the subscriber list ready, send out a newsletter to all the people on the list, informing them about the upcoming open house. Mention all the relevant details, including the location, products, times, and your store’s contact number if anyone needs to inquire about anything. Don’t forget to include a CTA button in your email to spring potential customers into action.
Advertise on social media
The common thread between all potential customers is that they’re on social media — there’s literally no one in your target audience that isn’t on social media. Social media marketing should be at the core of your marketing mix. The trick is to know which platforms to join. Mostly, these include Facebook and Instagram since they’re the most used on the planet. But if you’re a recruitment company, for instance, LinkedIn would be the perfect place.
Once you’re active on social media, you should start posting URLs of your blog articles and YouTube videos, along with catchy captions to pique your audience’s interest. Once you have a considerable following, you can even run ads to accelerate your reach. Social media platforms know which users will be interested in your open house since they know their users’ interests and preferences via their searches.
Improve your digital footprint
The number of attendees at your open house depends on how well you’ve consolidated your digital footprint. This is where SEO (search engine optimization) comes into play. SEO is the set of best practices that make your website, YouTube videos, and social media pages rank higher in Google SERPs. The higher you rank, the more traffic you get, and the more likely it is for more people to show up at the open house.
For SEO, you’ll need to hunt for certain keywords relevant to your industry that are most searched on Google. You can do this with a tool called Google Keyword Planner. Next, incorporate these keywords in your content (blog articles, YouTube video transcripts, and social media posts).
Some parting thoughts
Preparing for your business’s open house can be almost scary, with the thought, “what if only a few people attend it” looming over you. However, the above strategies have helped many businesses host successful open houses and increase their brand’s outreach overnight. But it involves careful planning and tailoring each strategy to their audience.
